Radiohead's great idea ruined by bad user experience

Radiohead is practically giving their new album away for free in an interesting experiment where they allow buyers to make up their own price for the album -- even if that price is zero.  I am very interested to see how this turns out and what the median price is going to be, but before they can sell any of the albums, they need to be able to get users through their site!

I was surprised to see UX Magazine's short but glowing review about the site Radiohead set up to allow users to buy the album.  They say that it "tells the story clearly but keeps a stylish edge."  I personally don't think it does either of these things.  Of all the screen shots I can show to prove my point, I'll settle on this psychedelic beauty:

I'm assuming the colors mirror the cover art, so let's forget about that for a minute.  The bigger problem is that it takes quite a bit of playing around to figure out what is going on here.  You can either order the "Discbox" at a fixed price, or make up your own price for the download option.  But the interface doesn't tell you this until you're right in the middle of it, and even then it's not very clear:

The basket simply has an open text box and a question mark which tells you "it's up to you" when you click on it (if you're wondering, clicking on the question mark on the second screen assures you, "No really, it's up to you").  Now, I'm all for quirky content, but this is just a little bizarre.  And I'm not just saying that because I've been on the site too long and the colors are giving me a headache -- the navigation is really quite strange and labyrinth-like.

Anyway, I think this is a great concept -- let's see what happens when we let music-lovers determine the value of the music they listen to.  My guess is that die-hard Radiohead fans will be willing to pay a lot more than the curious masses saying to themselves, "Can I really get this for free"?  But maybe that's the way it should be -- let the fans support you, and be confident that casual listeners will turn into die-hard fans once they listen to your stuff, and then they'll pay you next time.  If only they would get the user experience right...