How Customers Define Value on eBay

I will be at the Academy of Marketing Science's yearly conference next week in Vancouver, speaking on a panel on how consumers are rendering much of traditional marketing obsolete.  Here's the quick blurb:

Forgetting The Consumer Label Altogether

This special session explores how consumers themselves are taking the notion of consumer co-production far further than traditional services marketing ever intended, and in doing so are invading each of the traditional bastions of corporate marketing strategy, from product conceptualization to pricing, and from distribution to marketing communication.

I will be talking about how eBay fits into this phenomenon in a presentation entitled "The End of MSRP -- How Customers Define Value on eBay".  The basic premise is that eBay has become the best site on the web to establish and discover the true market value of any product -- regardless of whether it exists in a catalog or not (and even if it doesn't have an established retail price).  The slides from my talk are below -- I lay out the different processes sellers and buyers follow on eBay, and how that comes together to establish product value.

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